mafuba85 profile picture
mafuba85 profile picture

mafuba85

business administration

Opinionated
Good Citizen
Contributor
+1

What is your main motivator when buying?

Hello people, my main motivator when buying a good or service is reason, but despite this, emotions also play an important role.


For example , when buying a tool , all the uses it can provide and whether they are convenient for one as a consumer must be taken into account .


But the reason is not always the predominant factor when buying, when I buy a vinyl floor, the material, resistance and comfort when installing it are important, but the aesthetic part also influences (what this product can offer the home, is say how it makes the consumer feel).


I would like to know your opinion about it.

What is your main motivator when buying?

Attached poll
*Voting in this poll no longer yields commission.
🐱 Off-Topic
🥫 Consumer Goods
📨 Marketing
12

16 comments

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Arzola
Valued Contributor
4
Business administration
I think it depends on what you buy, that is, if you need something that works to fulfill a role or if you need it to look good. Sometimes it's a mixture of both, like when you buy a car, yes, any car can take you, but a Ferrari is something else haha
mafuba85
Opinionated
3
business administration
good point, although the two cars fulfill the same function, ferrari sells you a status that goes with its brand,influences feelings of power or status.
Arzola
Valued Contributor
3
Business administration
Yes, that is important too, so I think that we can say something like: if something fulfill a role I will choose what I like more
Sunbunny31
Politicker
4
Sr Sales Executive 🐰
Car sales: I needed a car, so I went looking for one that would fit my needs.

Heart is why I have a blue car with a grey interior and a sun roof.

Reason is why it's a specific type of car with a price point that suits me.

When I'm selling, I do remember that human beings are who I'm speaking to, but in B2B sales, they don't care if the car comes in blue. Emotion is why they will engage with you, but reason signs the PO.
CuriousFox
WR Officer
2
🦊
Black on black with a fin and radio controls on the wheel.
TennisandSales
Politicker
3
Head Of Sales
This is completely dependent on WHAT you are buying….
mafuba85
Opinionated
2
business administration
I think if you buy a small product like a lighter, despite not being that important, it gives you the security that when you want to smoke a cigarette it should always work. covers a basic security need
TennisandSales
Politicker
1
Head Of Sales
hmm I guess but i feel like that is a bit dramatic haha
Kosta_Konfucius
Politicker
3
Sales Rep
IMO, With B2B sales its pretty much always reason. There has to be a strong reason and value, or finance/board wont approve.
jefe
Arsonist
3
🍁
If it's a personal purchase, I'd think most people would be motivated by both.
SADNESSLieutenant
Politicker
2
Officer of ♥️
Emotion
RedLightning
Politicker
2
Mid-Market AE
It's minor but here's the thought process I went through with a few recent purchases.

1) Gap Selling - I noticed that my deals and my coworkers are stalling. I asked my manager for help and have talked through things with co-workers but haven't found any trends. A high level of frustration made me look for a solution to get deals in faster and not get frustrated at lingerting timlines. I bought the book to (emotionally) take a proactive approach and (logically) to help my deal flow/commission.

2) Bike: I was furiously stuck in traffic driving about 2.5 miles to work one day. At the 10 minute mark, I starting thinking about scootering to work and how much faster that would be and how it would make me not worry about traffic. At the 30 min mark, I started doing the math and figured that it would be really expensive. Then I thought about a bike and justified the logic/pricing. I ended up buying a bike that next day because I hate sitting in traffic and logically justified the cost with long term gas savings/extra exercise.
mafuba85
Opinionated
1
business administration
I think the same when buying a product or service (It always happens that one buys something and then does not use it), it is important not to be influenced, search calmly and logically, to cover the specific need.
FoodForSales
Politicker
2
AE
Most (nearly all) people decide with their heart and then use reason to justify it.
mafuba85
Opinionated
2
business administration
Very true, that is why brands always show people's aspirations, because it is the most influential factor in decision making.
WhoDey
Opinionated
1
VP of Sales
People buy with their heart, then use their brain to justify their decision.

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