The War Room
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What is your POV on cookie deprecation?

As cookie-deprecation is on the horizon, how are your marketing plans evolving? Are you looking to deprecate all data partnerships which rely on cookies or wait it out to see the long term impact?

🏷 Advertising
πŸ€“ Sales Tech
3
Smithy
Politicker
+4
Director of Sales
Any snap judgements on it will need to be bang on as things are still unfolding, I’d say.Β 
sr
srm27
VP, Channel Sales
I would agree with you@Smithy. There are so many unknowns with upcoming Google and Apple changes that there is no definitive outcome. However, I do believe that data companies as well as brands and agencies should consider alternative identifiers such as HomeIP, UID 2.0, etc to mitigate the dependence on Apple and Google updates.
Smithy
Politicker
+4
Director of Sales
Yeah, that’s all fair mate. There are more options out there now.Β 
LordBusiness
Politicker
+8
Chief Revenue Officer
There are already many different technologies lines up to do the same thing cookies do, just with different names and in different ways. Β Like a lot of β€œbig changes” they end up being all show and no goΒ 
32
So, I realize this isn't the direction we're going but..
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