paddy

Director of Business Development

What kind of reporting is useful to individual contributors?

I'm sure most of us sell some software with "analytics" and "reporting" or whatever other golden porkchop we dangle in front of our prospects after we get done overselling on features and capabilities.

With that in mind, is there any kind of reporting that any of you individual contributors out there actually leverage that makes an impact on your day-to-day selling?

🔎 Prospecting

👑 Sales Strategy

☁️ Software Tech

8 comments

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Sgt_Trollingham

Valued Contributor

Business Development Director

Anything that helps them prioritize "hotter" leads...
Intent data: email opens, website visits, etc.

paddy

WR Officer

Director of Business Development

Yeah, we have these all and I should probably utilize more. I'm young but I'm old school and just prospect without actually leveraging HS or the other expensive tools my company pays good money for lol

Justatitle

Big Shot

Account Executive

Anything that helps your prospects build pipeline and will make them look good to their boss!

paddy

WR Officer

Director of Business Development

I think you’re misunderstanding. What reporting is useful to YOU as the individual contributor, not what types of reporting do you sell to prospects.

Justatitle

Big Shot

Account Executive

What a jackass I am, definitely engagement scores from what they checked out on our website and also there’s softwares out there that will tell you what prospects tech stacks look like so you can talk about how your platform could help them

paddy

WR Officer

Director of Business Development

I see, good looks

Justatitle

Big Shot

Account Executive

ABC though on the above misunderstanding though right!?!?

GDO

Politicker

BDM

Well, being able to qualify the leads faster would be a huge timesaver.

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paddy

What kind of reporting is useful to individual contributors?

8 comments

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