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What percentage of meetings should be booked by AE vs SDR?

I've bounced around over the past couple years and have consistently heard different answers.


Some folks saying BDR's should be proving 75/90% of pipeline for AE's.


Others saying 50/50.


And folks I know who work at some larger more established companies are saying AE's should be producing at least 80% of their own pipeline...


Now this definitely depends on industry and JD, but I'm interested in hearing where folks stand on this....



Percentage AE/BDR
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3
CuriousFox
WR Officer
+11
Needer of Life Alert
I produce my pipeline. I'm happy to accept leads if they happen to come my way, but it's not often.
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
If you have an established SDR team and 2 to 1 ratio either way SDR/AE AE/SDR the SDR should absolutely be setting 75% and that other 25% should be peppered by both in a good partnership!Β 
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
If you're not producing your own opportunities then you are likely missing out on prime opportunities. Look at your BDR as a supplement to your business. Too many sales orgs treat AEs as the path to success for the BDR, placing blame for pipeline generation on the BDR when the AE is fully capable of generating their own business.
salesnerd
WR Officer
+16
Head of Growth
I think AEs should continue to generate a bit of their own pipeline, but SDRs should certainly take the brunt of the work off their plate.Β 
SADNES5
Politicker
+6
Hittin' Dingers
Be a team.Β 
17
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cy
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