What roles do you sell to and what do they care about?

We all sell wildly different things, but I'm sure we see similar pain points for similar roles. So, It'd probably be helpful for us to know the common themes we see. I'll start

I sell to marketing departments. I've found that they care about consistency and attribution and generally want to set up a very predictable system.

What do y'all see?

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👑 Sales Strategy

🥎 Training

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BmajoR

Arsonist

Account Executive

I sell to mostly higher education and governments, and they care about affordability (except for the loaded schools) and consistency. They heavily rely on our systems for their day to day so if it goes down, they are screwed.

CoorsKing

WR Officer

Retired King of the Coors Knights

I am in tech. Generally here is what I have found.

CIO: Mainly just wants to keep the lights on. As business goals change, they need to figure out how to leverage existing and new tech to (incoming buzz words) reduce friction to increase revenue.

CISO/CSO: Ultimately responsible for security, so wants to keep his/her job. Wants to improve security without tanking UX and adding additional friction in user flows.

VP of IT: Eliminate security risks, increase user satisfaction, and maintain operations and systems while following direction from CIO.

VP of Sec: Establishes the actual policies under the CISO's direction. Generally has limited resources so wants to enable strong security policy with as little customization as possible - things need to be easy to implement.

Savagedoge

Tycoon

Account Executive

I sell to sales people. Mostly VP's of Sales, Directors, Sales enablement and CRO's.

I figure the one primary thing they seem to care about when I talk to them is visibility into sales combo's and just be able to see what's going on and then act upon it.

Any sales leaders here wanna chime in and tell us what your priorities are?

CuriousFox

WR Officer

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RedLightning

What roles do you sell to and what do they care about?

4 comments

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Anyone sell a service? Not SaaS. Looking for your experience and any advice.

Do you care about what you sell?

How many people here selling an "all-in-one" platform here? In fact, do you even work for a saas company if it's not "all-in-one"? 🧐