What’s a unique way you’ve penetrated an account?

🔎 Prospecting
5
salesnerd
WR Officer
5
Head of Growth
A former colleague of mine one time was trying to get a meeting with Asana so he created an Asana project with the tasks:
- get demo with Asana
- run great demo with Asana
- send contract to Asana
- close deal with Asana 

He shared it with them. They absolutely ate it up. He got the demo, ran the demo, and closed the deal. 
RaymondRisotto
Politicker
3
Account Executive
I love it. I did something similar with Spotify to invite them to an event we were hosting. I created a playlist with the song titles spelling out “come to our event this Thursday” and sent to them 
CadenceCombat
Tycoon
1
Account Executive
That’s funny. I used a similar tactic to get an interview ages ago. Basically incorporating the free trial of the software that the company sells in my job application.
NorthernSalesGuru
Politicker
0
Manager, Outbound Sales
Amazing idea
fuzzy
Notable Contributor
3
CMO (Chief Meme Officer)
I bought and read the VP’s book and discussed it with him. Then sold to the CTO. 
CoorsKing
WR Officer
0
Retired King of the Coors Knights
One of my prospects posted on LI what his top goals for the year were, one of which was to build out some workflows for their website - which is right up our alley. So, I had my SE build essentially a better version of their website using our tech, record a video of him demonstrating the UX, and sent the video to their c suite. 
Bandido
Politicker
0
Client Director
My first job out of school was staffing....I used to just walk in the front door and ask to speak with someone.....doesn't work anymore in today's times let alone covid world but in 2013 it was great.
Flippinghubs
Opinionated
0
Account Executive
Try to always get creative to break through that noise 
22
Members only

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10