RedLightning

Mid-Market AE

What's your clear "this person will never buy my product" sign

When prospecting, we probably all see various red flags and deem accounts not even worth contacting. I'm sure our SMB SaaS friends have run into businesses with no website, prospects unable to work zoom for a demo, and tons of other things along the way?

One I came across recently was a DM with a 30 year tenure at the same company/position. I sell software that makes that role more effective and ambitious people/ businesses purchase it. In my SMB Days pre covid, I had a prospect accuse me of trying to hack his computer when I tried to do a demo via zoom. What are some of yours?

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14 comments

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Justatitle

Big Shot

Account Executive

Executive assistants taking the demo, person not committing to next steps, waffling on price and never really getting serious…

RedLightning

Politicker

Mid-Market AE

Oh, those demos are brutal. I was thinking more from a glance type thing

Justatitle

Big Shot

Account Executive

I stopped assuming people wouldn’t buy because I’ve been proven wrong 1 too many times. There’s 4-5 deals where I was convinced the buyer was never gonna say yes.

funcoupons

WR Officer

👑

- DM refusing to participate in meetings and instead trying to delegate to a very junior team member with no pull and no balls.

- Buying decision is based on price alone/they want me to be a quote bitch/RFP with 20 other companies.

Riss

Opinionated

I don’t even know anymore 🤪

It's too easy.

No questions/objections, coming in too hot, too agreeable, yes to everything. Usually means they are either price shopping/competitor or they just didn't ask the real concerns they had/ had already decided they aren't going to buy.

Juancallclose

Catalyst

Director

Or they're just checking off a box to say they "investigated" solvign a certain problem with no intention of doing so at all.

kelun8

Politicker

"I'll think about it and chat with my team" = go fly a kite

CuriousFox

WR Officer

🦊

Oh shit this gave me a good laugh 😆

GDO

Politicker

BDM

not asking questions regarding the product.

Whosaidit

Politicker

Business Development Representative

If they hang up within the first 10 seconds

KendallRoy

Politicker

Pushing out next steps multiple times. After the second or third time, I send them a brief email recapping the pain points we will solve if we continue, and to let them know they can reconnect with me when they're ready to solve them.

SADNES5

Politicker

down voters are marketing spies

*blows whistle into phone*

SlinginSoftware

Politicker

Account Executive

I don’t have any specific signs, but based on their engagement/gut feelings I have, I have a pretty good idea if they’ll ever purchase.

Juancallclose

Catalyst

Director

Send me some information

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RedLightning

What's your clear "this person will never buy my product" sign

14 comments

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