PapaRo

President

What’s your conversion on BANT leads?

Got a lead company I use but haven't used them for BANT leads. Ghinking about using them, but curious to know what the general perception is on conversion of BANT leads. This would be for SAAS specifically for building and maintaining data integrations.

🦄 Entrepreneurship

👫 LEAD GEN

☁️ Software Tech

19 comments

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TennisandSales

Politicker

Head Of Sales

what exactly do you mean by BANT leads?

Leads that you get all HAVE to have, Budget, Authority, Need and Timing established before speaking to you?

PapaRo

Fire Starter

President

Correct! Integrations is a long complex sale process so hoping the BANT leads will provide efficiency and shorten the prospecting to close duration.

SaaSguy

Tycoon

Account Executive

If they have BANT, I would consider the account an opportunity and no longer a lead for my type of sale.

The_Sales_Badger

Notorious Answer

Account Executive

Absolutely go after this - that sounds like dinners been made and you just have to eat.

Gasty

Notable Contributor

War Room Community Manager

You mean the conversion of the leads qualified by SDRs for BANT (budget : authority : need: timeline) ?

Justatitle

Big Shot

Account Executive

Is there a refund if the lead isn't qualified under you criteria?

PapaRo

Fire Starter

President

Yes, pay per lead. So there are some assurances

boredAnti

Tycoon

That One Guy

Not a huge fan of BANT tbh

CuriousFox

WR Officer

🦊

Sunbunny31

Arsonist

Sr Sales Executive 🐰

What do you prefer for qualification?

braintank

Politicker

Enterprise Account Executive

Is BANT leads a company?

PapaRo

Fire Starter

President

nope, BANT leads is a type of lead that lead generation companies offer under their services. It’s stands for:
Budget
Authority
Need
Timings

Meant to be highly targeted and qualified leads to ensure a quicker close win due to the quality of the lead.

braintank

Politicker

Enterprise Account Executive

How does the service ensure they've got the BANT criteria covered? Are they calling on your behalf or sending over a list of names?

Sunbunny31

Arsonist

Sr Sales Executive 🐰

This is the question!

CuriousFox

WR Officer

🦊

👀🍿🤔

PapaRo

Fire Starter

President

This is the “quality” part of the process. In theory they call the records qualify them and pass them over. Most companies can’t provide a quality BANT lead…some I’ve heard of being good at it. It’s a pay for approved lead type of process. So yes, there is some security in not loosing any money but it’s also time and bandwidth spent.

braintank

Politicker

Enterprise Account Executive

It's hard for a 3rd party to send over quality leads without a lot of training on your product and industry

punishedlad

Tycoon

Regional Partnership Manager

Not really something that we track, tbh.

Diablo

Politicker

Sr. AE

Not sure, we haven’t sourced such leads ever. The value prop 3rd party would create will not be effective most of the times.