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What's your Sales organization structure?

My company can't seem to figure out how to structure our sales/cs/sdr department.


We have 10 AE's, 2 SDR's, 4 Customer success/acct management. Problem is, we aren't generating enough leads, closing enough deals, or retaining clients. Product/market fit is another story for another day, that is the root issue..NOW:


Where do we go from here? What is the optimal department structure.

My proposal?

1:1 Ratio SDR/AE

Hard cutoff to Account management, let them retain and grow.


No one listens to me around here, so that's not what will happen. What's your department look like?

๐Ÿ‘จโ€โค๏ธโ€๐Ÿ’‹โ€๐Ÿ‘จ Customer Care
๐Ÿข Org Chart
9
jefe
Arsonist
3
Head of Sales
If you can make a 1:1 happen, that's awesome. But it seems like a big change from your current state.

To answer your final question, I AM my departmentย 
LordOfWar
Tycoon
1
Blow it up
Same. *lone wolf howl*
AnchorPoint
Politicker
2
Business Coach
Structure is NOT the problem you need to address.
ventox35
Politicker
0
Director of Business Development
agreed-and i admitted as such. product-market fit is being addressed. next step is efficient go to market with the updates
SunTzu
Opinionated
1
Legendary Historical Figure
Go full cycle if your products can handle it
CatMom
Politicker
0
Account Executive
Weโ€™re the opposite. Iโ€™m 1 of 2 AEs and we have 5 SDRs (was 6 last month). We have 2 sales engineers, 3 implementation consultants and 1 CSM. Iโ€™ve been pushing the 1:1 ratio as well. We have soooooo many calls, like back to back most days, as AEs that we canโ€™t effectively manage our pipeline and close enough business to make leadership feel like thereโ€™s enough room for an SDR to be promoted to AE. So hereโ€™s the ammo you need to show that flipping the ratio isnโ€™t the solution either. Should definitely be closer to 1:1 IMO
6
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