What your opinion on "text book" sales techniques?

I hear a lot of talk of fancy sales tactics like "the negative reserve" or "the question model". Do you think these are actually things to use or just something to keep in mind?

1
CadenceCombat
Tycoon
1
Account Executive
It depends. This reminds me of car sales. There were tactics like this like “The Ben Franklin” etc. I think it largely depends on how seemlessly you can implement these tactics into an organic, effective sales process and if your product and industry lends itself to these things.
CuriousFox
WR Officer
0
🦊
I think listening and having an honest conversation with the prospect is more important than fretting over style or tactics. 
CadenceCombat
Tycoon
0
Account Executive
Definitely 
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