SgtAE

Whats your thoughts on running 100% Automated Email only Persona campaigns on "Lesser focused on" Countries in your patch?

Hey everyone, we just got new segmentation and territory for the new quarter (August to October) and I know where my focus areas are but there are a few countries where there are a large amount of people (In my case Sri Lanka) but we generally haven't deployed any resources or time on that country.

Has anyone has experience with building out an automated email only campaign on these countries where you can auto sequence them regularly and just let it run in the background for the potential for passive meetings? Or is it best just to not focus any resources there at all?

🔎 Prospecting

7 comments

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SaaSam

Politicker

Account Executive

If the choice is automation or nothing at all go with automation. If it doesn't work at all you'll get the same results. But, if it results in just one deal closed it was worth your time.

CuriousFox

WR Officer

🦊

Test a small number and see what results you get.

FlintIronstag

Notorious Answer

Chief Marketing Officer

This is a good idea. But you’ll need huge lists to see passive results. Make sure you’ve got enough volume in targets to let a back burner approach simmer out some results for you.

desperado

Politicker

Head of Sales

This

FlintIronstag

Notorious Answer

Chief Marketing Officer

detectivegibbles

Politicker

Sales Director

If it frees up time to focus on healthier opportunities...automate the shit out of it.

Beta test, see how the automation program works and if it drums up anything. If it does, go back and optimize it.

alecabral

Arsonist

Director - Digital Sales Transformation

It depends on how much you expect out of that territory. If there’s no business there I’d at least try a campaign or two and see what pops up. Based on those results I’d either shut it down or double down.

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SgtAE

Whats your thoughts on running 100% Automated Email only Persona campaigns on "Lesser focused on" Countries in your patch?

7 comments

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