The War Room
Advice
Post

When selling to lawyers/law firms cut to the chase.

  • Lawyers bill their time at an average of about 250-300 an hour
  • They want to know how you will save them time on tasks they can't bill for
  • Every second you talk to them is a second they aren't billing for
  • By nature of being Lawyers they have great bull shit meters and hate fluff words


In all communications for nearly all attorneys, there are always exceptions, you need to quickly tell them how you are going to make them money by saving them time.


Seriously, most attorneys don't give a shit about your rapport building attempts. Just tell them how you will help.

πŸ”Ž Prospecting
πŸ‘‘ Sales Strategy
βš–οΈ Legal
8
Mooney
Politicker
+12
Director of Sales
This is how majority of people want to be sold to IMO. Cut the BS show the value. If the value prop makes sense, build rapport after the first meeting
SaaSam
Politicker
+6
Account Executive
My hypothesis is that it is due to social media filling us up with bull shit all day we just want people to get down to the brass tacs so we can decide if it's worth our time. I just think Lawyers are more conscious of it than the average joe
Oz
Ozz
Politicker
+6
Account Executive
Same with Real Estate prospects - I cut the BS and have been converting like 50% now. Their time is spent finding deals and impressing their investors.Β 
SADNES5
Politicker
+6
Hittin' Dingers
I have a property with an IRR above 8%.

They'll literally kick your door down for you to sell them.
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
THEN THEY SHOULD REDLINE MY DOCUMENTS FASTER.
SaaSam
Politicker
+6
Account Executive
Preaching to the choir my friend. You've got to be Johnny on the spot but the sure take their damn timeΒ 
SaaSguy
Politicker
+5
Account Executive
This applies to everyone! Why wouldn't you cut the BS and save everyone time in every evaluation/cycle?
GDO
Politicker
+7
BDM
This is just for every proces in B2B.Β 
3
Selling to Doctors
Discussion
6
9
Help selling to our neighbors to the North…
Question
16
12
how did the pandemic affect the sales sector in your country?
Question
12