Whats up Sales Savages!
I wanted to run this cold email methodology by you to see if I am either 1) Genius 2) Misingformed 3)Made it to the moon but never got back
Targeting a VP/Director who will be making the decisions you -
1) Email the CEO with your offering - most likely he will not respond but this will play into the real play
2) Email the Target VP/Director/Head with the following
<Subject> Just reached out to (CEO Name)
<Body> Hey (Target Name) I just reached out to (CEO NAME) but it sounds like you are the person who can get the ball moving on this project - (Call to action)
3) Time for some more emails
Let me know what your thoughts are on this initial hook to get a response.