Which cold approach has given you the highest ROI?

👑 Sales Strategy
3
Wolfof7thStreet
Valued Contributor
3
AE
It is all about mixing it up. Hit them with an email then voicemail the same day, follow up email a few days later, LinkedIn request on the week mark. Let them know your info, what your voice sounds like, and what you look like (aka you are a real person) as quickly as you can IMO
Ace
Arsonist
3
CEO
Shows them that you're a real hustler which increases trust. Nice
Wolfof7thStreet
Valued Contributor
2
AE
Exactly! Also lets them know that you are a real person and not a marketing bot trying to get them with automated emails
Ace
Arsonist
1
CEO
True!
steakalldayerryday
Opinionated
1
AE
Cold calls. I still hate them though.
Coffeesforclosers
Notable Contributor
2
Director Sales and Market Development
Gotta do em. 
Ace
Arsonist
0
CEO
I feel you!
CuriousFox
WR Officer
1
🦊
Cold emails now that I can't just drop into places. 
Ace
Arsonist
1
CEO
Oh yeah, I feel you on that. Doing the same
Coffeesforclosers
Notable Contributor
1
Director Sales and Market Development
How do you separate yourselves from the comp in an email? We did a training for messaging recently form a 3rd party. Conversion/reply still low. 
CuriousFox
WR Officer
0
🦊
I write a different email to each contact with one thing tailored to them. My point is to keep it short and get the meeting on the calendar to have the discussion. I stay away from 3rd party emails as those get ignored often.
Ace
Arsonist
0
CEO
Yes I do the same. My email is 3 variables to add that "personal" touch
Ace
Arsonist
1
CEO
1. Personal touch works wonders. In my crm, I have added a section called triggers. Triggers may include things like new funding, any PR article out, new LI post, any org wise decision, etc and I use those triggers in the email which shows that I've taken my time to read about the person and the org.

2. Include their name in the subject. Just by doing that I have open rate of 99.6%

3. I use small letters in subject, I don't start with caps. Surprisingly, on a psychological level, it adds a human touch.

4. If the person's personality happens to be of a fun kind, then maybe add humor.
Coffeesforclosers
Notable Contributor
0
Director Sales and Market Development
How do you stick out? What drives reply rate, any magic bullets? 
BlueJays2591
Politicker
1
Federal Business Dev Director
LinkedIn. warmest cold outreach there is in my opinion. 
Ace
Arsonist
1
CEO
Yes that's what I've been using too
curd
Opinionated
1
AD
Customized emails and phone.
Ace
Arsonist
0
CEO
Agreed! I do customized emails too
BigFudge
Good Citizen
1
Senior Account Executive - Enterprise
Dealing with pay-per-performance campaigns, I will send over their performance stats and outline problems they didnt know they had. This usually opens the conversation up and allows for more discovery 
Ace
Arsonist
0
CEO
Thanks a lot. This helps!
Coffeesforclosers
Notable Contributor
0
Director Sales and Market Development
Stop and drops and Market blitz's
Ace
Arsonist
1
CEO
What's your market blitz strategy?
Coffeesforclosers
Notable Contributor
2
Director Sales and Market Development
People want what their neighbors have. My strategy is why fly in for a meeting just to fly out. The beauty is no matter the industry and depending on age of company there are usually prospect clusters and reference customers around. I have my prospect, customer reference and material ready. I stop in and ask for DM (researched beforehand) or have an SDR book more meetings while I'm in Market, with the we have a specialist in area this week (super hot selling point lol). Then I reference my nearby customer or talk about me being in town for prospect that is very similar. I don't name drop prospect I let them guess and won't confirm or deny. They know, I know they know, and it works 
Ace
Arsonist
0
CEO
This is great! Thanks a lot
Coffeesforclosers
Notable Contributor
0
Director Sales and Market Development
Happy hunting. 
Chep
WR Officer
0
Bitcoin Adoption Specialist
I would say use all 3 at once until you get to the no or yes. Cold call, email, and LinkedIn request/message
Ace
Arsonist
0
CEO
Yes, that'd be ideal but I just don't want them to think that I am being pushy

4

Thoughts on the Agoge Sequence for prospecting? Apparently provides 2x response rates for cold outreach...

Discussion
8
I would use the Agoge method
66% Yes, seems legit
34% No, you moron
44 people voted
6

Personalization vs Volume in outreach - How much of your time do you put in each?

Question
9
16

What day/time during the week you guys find to be most effective when Cold calling/prospecting/Following up? Is there any correlation between the time/day vs rate of response?

Question
20