KermitdaFrog

Account Executive

Which is a better territory?

Yo WR friends!

First time having territories by state - curious from those who have experience in this setu[, which territory do y'all feel is stronger to sell SaaS into? Territory by headcount (200-4000 employees)

Territory 1: Texas

Territory 2: Georgia, Indiana, Michigan, Nova Scotia, New Hampshire, Rhode Island, South Carolina

🔎 Prospecting

👑 Sales Strategy

☁️ Software Tech

13 comments

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iworkinchonies

Politicker

Account Executive / Chronic degenerate

Depends on your target market and buyer persona. Also depends on your selling style. Territory 2 sounds like a hawt fuckin mess though.

KermitdaFrog

Opinionated

Account Executive

Haha Thanks, @iworkinchonies! Atlanta sounds great, but Texas all around has a lot of cash and plenty of big business. Only could grow with the emergence of Austin. Plus, I agree territory 2 is all over the place....

uncorpse

Politicker

Sales Development

I've had some success with Miami. Prospects are a lot more laid back but are curious to learn.

KermitdaFrog

Opinionated

Account Executive

I’ve heard Florida is really solid. What’s your take on having Texas vs. Florida?

CuriousFox

WR Officer

🦊

Territory 2 - what's the method to the madness there?

KermitdaFrog

Opinionated

Account Executive

I have no idea - I’m curious as well hahaha apparently it’s some algorithm they use which I believe. Just looks like a bucket of L’s to me

BenitoBlanco_

Opinionated

Regional Account Executive

Because you didn't mention, I'm assuming this is for Enterprise.

I can tell you that Texas is absurd as far as K-12 is concerned. They just have ridiculous laws and procedures that make everything difficult.

Most K-12 orgs that know what they're doing, if they assign territory by state, give the Texas rep only Texas or maybe one other neighboring state i.e. New Mexico max. I shudder to think of the nightmare it would be for K-12 to have Texas plus like 3-4 other states.

KermitdaFrog

Opinionated

Account Executive

Hi! Thanks for your guidance with K-12. That’s helpful. I did mention I’m segmented by headcount 200-4000 employees. Does that change anything?

BenitoBlanco_

Opinionated

Regional Account Executive

Sure thing. Honestly my comment is probably entirely irrelevant unless you do actually work in K-12. Texas is doable for K-12 and there’s a lot of opportunity there, it’s just not something you’d want to add a bunch of states into.

WheresMyPO

Opinionated

Biotech Sales Rep

My old territory were the more southern states (TX, LA, MO etc) and now I sell into New England. The regulatory laws are way more lax down south and it was much easier to hit quota.

KermitdaFrog

Opinionated

Account Executive

Thanks! Good to note. Appreciate your two cents. Never thought about that

Beans

Big Shot

Enterprise Account Executive

Texas.

KermitdaFrog

Opinionated

Account Executive

Just for context - anything from your experience you’re open to sharing?

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KermitdaFrog

Which is a better territory?

13 comments

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