Kinonez

War Room Enthusiast

Worst practices

Hello warriors, have you found something that makes your probability of success decrease? Something that hurts your success rate? If so what? How did you find out?

In my case it has been bump emails. I’ve gotten a lot of requests to “unsubscribe” after sending them, regardless of which email I used it on. Have you also found this practice to do more damage that good, or has it worked for you?

Bump emails

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57 comments

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bamageorge

Celebrated Contributor

International Sales Director

I have to agree with you, the response I usually get from those bump emails are ''please, remove me from your list''.

Kinonez

Celebrated Contributor

War Room Enthusiast

Yeah, I've seen that 1 to many times. Do you still use the bump email?

bamageorge

Celebrated Contributor

International Sales Director

Not anymore, I had to change the strategy ‘cause it wasn’t working out anymore.

Kinonez

Celebrated Contributor

War Room Enthusiast

What strategy to you have in place now?

No_ty

Politicker

Sales Dir.

Make it a short fancy msg to make the prospect reply asap

Kinonez

Celebrated Contributor

War Room Enthusiast

Any tips on this?

AlphaCharlie

Arsonist

Account executive

It depends on how you approach it, In my experience, it can go both ways, personalization on that bump email is key!

Kinonez

Celebrated Contributor

War Room Enthusiast

So, with personalization it always goes well for you, or does it still go both ways?

EH20

Politicker

Manager

agree!!

Andr3dwar

Arsonist

Logistics Manager

I had little success!

Kinonez

Celebrated Contributor

War Room Enthusiast

Really how so?

AlphaCharlie

Arsonist

Account executive

how so?

EH20

Politicker

Manager

I also want to know more

Grimhelm

Politicker

Mid Market Account Executive

While it seems like sales heresy, Im in a niche where my prospects respond better to emails with content than calls (most likely because I am dealing with return to office strategies). This made me mix up from straight calling at my last job to mixing in email sequences as well. With that mix its been really successful, if i focused just on calls i would get nowhere.

Kinonez

Celebrated Contributor

War Room Enthusiast

Glad you found a strategy that works for you! in my niche emails are not very effective I've booked only 16% of my meetings through emails and I send way more emails than I do calls

Grimhelm

Politicker

Mid Market Account Executive

That was my last job, I was there for close to two years and scheduled 2 through emails, call was king

Kinonez

Celebrated Contributor

War Room Enthusiast

Yeah, I prefer the calls over the emails everyday, you can tell so much more during a call and had the control over the client and lear so much in so little time!

InQ5WeTrust

Arsonist

No marketing, mayo isn't an MQL

It really depends on the frequency of the bump emails and the strength of the first email.

If the first email is strong, no one cares about the first bump; however, if it's a mediocre first message and there's 5 bumps or emails going 'hey, I just tried to call you' - then that's a big NO from me champ.

Currently being forced to use the above sequence at work - it performs terribly but above my paygrade.

Kinonez

Celebrated Contributor

War Room Enthusiast

I see eye to eye with this! luckily our current first email is amazing, it's the one that get's more replies and more meetings, however we no longer bump any email, since we've had a lot of unsubcribes even from just bumping that email once.

InQ5WeTrust

Arsonist

No marketing, mayo isn't an MQL

Question on that would be is your bump email just a classic - 'Hey checking you got this?' or does it pick out a piece of value and ask them about it? Seen more success with the latter personally.

Kinonez

Celebrated Contributor

War Room Enthusiast

Great question, it was a GIF on me "knocking" their screen with a link to a success story.

BmajoR

Arsonist

Account Executive

If you aren't personalizing your first email and have nothing relevant in it, that is probably why you are getting that response. If they found something useful in your email and genuinely did not see it, they wouldn't ask to be taken off the list. Focus on making that first email relevant and personalized.

Kinonez

Celebrated Contributor

War Room Enthusiast

I agree 100% but that's not our scenario, our first email is a beast, with 3 points of personalization. It has a decent convertion rate, but when we bump it, we get some "unsubscribe" replies.

BmajoR

Arsonist

Account Executive

What do you mean by beast? Also, how are you ending that email, what is your CTA?

Kinonez

Celebrated Contributor

War Room Enthusiast

I mean it's a stong email. Our CTA is an invitation to seea success story based on their industry

BmajoR

Arsonist

Account Executive

Well, if its working well I wouldn't change it but if you are consistently seeing this be an issue its time to hit the drawing board. Maybe simplify your CTA to just ask them if this is in line with their needs or just curious to learn more?

You aren't going to win them all right, so like I said if you are having success with it then don't change it until you need to.

TechItEasy

Contributor

Account Executive

Always bump a strong/personlised email myself (one bump then a new thread w. new pain)

There's a whole host of reasons someone doesn't see/respond the first time around. Provided the initial email looks like it was crafted for them, people rarely unsubscribe in my experience.

I've found the opposite is true when the bump and initial email both look like they are straight up automated templates.

Kinonez

Celebrated Contributor

War Room Enthusiast

Glad you found success bumping emails! I used to have better responses doing so, but just 6 months ago I got placed in an account with clients who are very sensible about their privacy and hate emails in general. So my niche dosn't help too much

SandwichMan

Catalyst

BDR Team Lead

Bump emails have actually worked really well for me, I usually include 2 of them in my email cadences. Sure, some people will say unsubscribe, but they would have just ignored your email anyways if you left out the bump email.

Somebody who has an interest may read your message and not have the couple of minutes to write you a proper response, so they shelf it and come back to it...never. A bump email brings them back to the original message and gives them something easier to respond to.

Kinonez

Celebrated Contributor

War Room Enthusiast

I agree, that's what they are designed for, sadly in my niche this dosen't work too well, but glad to see that some other warriors have found them useful!

GDO

Politicker

BDM

It a good practice for me. Mostly I just send them 1 sentence asking if they are interested in a convo regarding xxx

Kinonez

Celebrated Contributor

War Room Enthusiast

It is a good practice for sure, seems like the commuity is divided on how good it does to their odds. Guess it depends on the industry we work with.

hurtscuzimold

Opinionated

Dude abiding

Yeah if people don’t respond it’s not likely because they missed the email 8)

Kinonez

Celebrated Contributor

War Room Enthusiast

For sure, I'd say that's what happens most of the time!

Telehealth_2the_Moon

Notable Contributor

Director of Business Development

Bump emails are hit or miss for me, I tend to keep them extremely short. One sentence max.

Honestly if someone is going to reply with the classic "unsubscribe" it wasn't the bump email that made them do that, the bump email just reminded them too.

Kinonez

Celebrated Contributor

War Room Enthusiast

I do too, One sentence which is usally a case study with a lot of value!

You might be right, it would remind them to do so. Which could result in our valuable time spent on other prospects!

Telehealth_2the_Moon

Notable Contributor

Director of Business Development

I like your mindset! If they were that quick to unsubscribe you likely weren't going to sell them anyways!

Kinonez

Celebrated Contributor

War Room Enthusiast

Thanks, yours is top notch as well. I agree, I had missed that. The bump is just a reminder to unsubscribe if they found no value.

BmajoR

Arsonist

Account Executive

I think sending case studies when they aren't asked for is like an unsolicited dick pic.

Kinonez

Celebrated Contributor

War Room Enthusiast

That's one way to put it, what do you include in your bump emails?

BmajoR

Arsonist

Account Executive

I try to make up an excuse for them as to why they didn't respond and I find it kind of brings their guard down, like you are accepting their first decline but you hit them with an offer of help and something like "does it make sense for us to talk?"

Kinonez

Celebrated Contributor

War Room Enthusiast

I like this approach! I'll use it in the future!

DataSlangah

Politicker

SAE

It really adds no value and reminds them "oh yeah, I ignored this guy before. Must not be important." Lead with something of value. I also don't respond in line. I use a new subject line associated with the new value prop.

Kinonez

Celebrated Contributor

War Room Enthusiast

The new subject line is a must, for sure, it lets them know you do care, and not just clicking resend

CodyG43

Contributor

BDR

I've been straight up just talking to prospects and shooting the shit with them. Its been way more successful than trying to just tell them how my software's different or better than what they're currently using

Kinonez

Celebrated Contributor

War Room Enthusiast

For sure, conversations drive better results than feature dumping!

EH20

Politicker

Manager

Worst in my humble opinion

Kinonez

Celebrated Contributor

War Room Enthusiast

Why is that? Care to elaborate?

poweredbycaffeine

WR Lieutenant

☕️

Calling any owners in the fitness industry is an example of a worst practice. However, texting them is a sure-fire way to get a response. Found that out quickly at a startup I was at, and afterward, our booking rate started to jump!

Kinonez

Celebrated Contributor

War Room Enthusiast

That's a cool tip for sure, any idea why calling them was such a bad idea and why tell liked texting so much? I rarely used texts, usually I get better responses through calls, but I haven't AB tested it enough to draw an educated conclusion.

poweredbycaffeine

WR Lieutenant

☕️

Owners in our ICO were coaching or working on the floor somewhere, so they wouldn’t pick up but they’d be happy to text back.

Kinonez

Celebrated Contributor

War Room Enthusiast

Interesting, I’ll keep that in mind if I ever have that industry!

MaximumRaizer

Politicker

Sales Manager

Simplicity always wins - keep it the same and just TELL YOUR STORY.

Blackwargreymon

Politicker

MDR

Best practice

Clashingsoulsspell

Politicker

ISR

It depends on how you approach it, In my experience, it can go both ways, personalization on that bump email is key!

MR.StretchISR

Politicker

ISR

I have to agree with you, the response I usually get from those bump emails are ''please, remove me from your list''.

Flippinghubs

Opinionated

Account Executive

seems like the classic, "please, remove me from your list'" is in my realm also

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Kinonez

Worst practices

Bump emails

57 comments

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