Yearly renewal clients question.

Sup y'all.

How does your company work with annual renewals from your existing clients?

Do you sell them the same price with an escalator?

Do you sell them the same price flat?

Do you throw new years pricing at them?

Or what else?


-- Seems like old school sales methods are to keep them at same cost, or more. --


What do you think?

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3
Selichimorpha
Celebrated Contributor
2
Growth Executive
10-15% pricing increase to accomodate "added functionality and partnership fees on our end." That said, if I'm going for an upsell of additional services I usually incentivize by saying I can keep the cost of renewal the same for the next year if they can sign off this month.
CaneWolf
Politicker
2
Call me what you want, just sign the damn contract
When I was on the software side, minimum 5% increases were the standard. The best way to avoid it as a customer was to throw a shitfit for an entire quarter.
softwarebro
Politicker
2
Sales Director
Same price.
Captain_Q
Arsonist
1
Sr. Account Executive
I do renewals every 3-5 years.   We keep our customers at the same rate.  However, I work for a VoIP Vendor so we recognize economies of scale, we never increase our price to current customers because our costs are continually going down.   As long as we can lock them in for another 3-5 years, it's worth it to keep them at the same rate.   
Savagedoge
Tycoon
1
Account Executive
Mostly same rates, I would assume. 
Marketingpet
Politicker
1
Partner Manager
We push for a multiyear commitment at renewal “to offer a better discount.” I can’t give them a price break for anything less than a 2 year extension. If they want to renew for one year, they pay same price plus any one time promotions that they already used. 
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