This deal had been percolating for a few months. I've worked with this customer for years and we had been discussing a longer term commitment, due to the fact that their product is ramping heavily over the next few years. The deal is comprised of both an inventory position, and quarterly deliveries.
Key takeaways
1) Similar to other wins, make sure to have solid relationships with everyone you work with at your target company.
2) Never stop qualifying your customers.
3) Try to grow with your customers. Don't pitch everything to them all the time. Many times, a phased approach, will help keep the business long term.
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