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GlenRoss
Politicker
4
Account Executive
I think it’s a big play of quality vs quantity and what works best for your industry/audience
ghosthippie
Good Citizen
0
SDR Team Lead
🙌
AlecBaldwinsHairline
Valued Contributor
2
Head of Sales Development
Hold Rates for those appointments looking good?

If so - it could be connect rate.  Do you measure out of how many calls made vs how many times your reps actually connect with their prospect?  Do you measure a push-off (Busy, call me back later) vs Not Interested call dispositions in terms of call coaching.


Once you have the connect rate - you can find the conversion rate of how many times you connected with a prospect vs how many opps were actually generated.



We had a problem with people pushing our reps off, so we developed a rebuttal card and conversation roadmap to better help them continue earning their prospect's time.



When that didn't become the solve, we got better at our delivery and ability to build interest and drive urgency on the phone.  That's when we saw those conversion rates increase.
ghosthippie
Good Citizen
0
SDR Team Lead
Nice! Thank you for sharing @thesalesdocrx - super insightful
desperado
Politicker
1
Head of Sales
Hard to tell without knowing what you sell & the data behind your team, but the first thing I think of when struggling with booking meetings is messaging. 
LordBusiness
Politicker
1
Chief Revenue Officer
The biggest factors on meetings booked per rep are :  medium (are you reaching your audience in multiple mediums, phone, email, Linkedin, other social, direct mail, text, etc)  Volume, are you reaching enough contacts, across a diverse contact pool, too often sales reps will over focus on a tight group of contacts, executing too many activities across too small a group,  messaging - are you using personalization in subject lines and openings, are you rotating your value props, are you rotating your calls to action?  
ghosthippie
Good Citizen
0
SDR Team Lead
Great point! Yeah I hear ya.. the answer could be in those details/data. Our tool helps teams visualize high-level strategy, helping better alignment and communication. We recently started going outbound on top of tackling inbound flow so definitely agree messaging could be reworked and delivered more powerfully. Thank you @desperado! 
ghosthippie
Good Citizen
0
SDR Team Lead
Thank you @LordBusiness. Really helpful breakdown! 
CuriousFox
WR Officer
0
🦊
Quality 💯

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