SaaSam

Account Executive

Your words're tellin me no. But email tracking, email tracking is tellin me yesss!

So pretty large account I've been working on. Lady has told me twice "we're not buying" but keeps opening the same email.

I can't reach out again because the last time she told me no she followed up with the good old "remove me from your list" shit.

Since then has opened the same email two more times.

Thoughts?

Is it possible the email tracking is sending out false open notifications?

🧠 Advice

20 comments

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poweredbycaffeine

WR Lieutenant

☕️

It's possible that email has been forwarded to others, and down-line tracking is showing you false positives.

SaaSam

Politicker

Account Executive

That's not a bad thing I guess. Unless of course, she is forwarding it to tell people not to talk to this shithead.

LordOfWar

Tycoon

Blow it up

They say I opened the email...
Wasn't me
They say I clicked the embedded link...
Wasn't me
They said I forwarded it to my team...
Wasn't me

SalesSage

Valued Contributor

National Account Manager

This is very true and confusing as the sales person stalking the stats. It also means there is a reason to forward, conversation that is occuring.

funcoupons

WR Officer

👑

Could be:

- error on the email tracking's end

- prospect is forwarding to other people as an FYI and they're opening it

- she's cleaning out her inbox and clicking through emails causing it to keep opening

If she says to remove her from your list that's a pretty foolproof indicator that she ain't buyin shit anytime soon.

SaaSam

Politicker

Account Executive

Yeah that's why I'm getting these mixed signals. I was going through her record and it seems like she likes to get hung up on pricing and is constantly trying to get shit for free so I've decided to just go over her head anyways.

braintank

Politicker

Enterprise Account Executive

Have you been opening the email?

SaaSam

Politicker

Account Executive

No sir

braintank

Politicker

Enterprise Account Executive

Regardless, I'd trust the prospects word more than email tracking.

SaaSam

Politicker

Account Executive

For sure, definitely not going to be reaching back out to her. There are several other folks in the org I can go after.

Really just hoping that the multiple opens means that there may be some level of interest if not from her specifically.

braintank

Politicker

Enterprise Account Executive

It's definitely a sign of life! Ditch the roadblock and call around!!

Diablo

Politicker

Sr. AE

Many a times it happens that if you open an email, it still shows as open..

MCP

Valued Contributor

Sales Director

Didn’t your mom ever tell you that no means no & that you need explicit consent?
Move on to one who actually wants your time & energy. Once she sees that, or that you’re no longer chasing her tail because you got BDE enough to ignore her she’ll get FOMO jelly and want to know what’s up like Doja Cat. That’s the one thing I learnt in college.
End of line.

SaaSam

Politicker

Account Executive

"No means yes and get lost means take me, I'm yours"

LordBusiness

Politicker

Chief Revenue Officer

most "email open" triggers are tracked via pixel placement on the email, every time your client scrolls past the email (assuming they have preview mode on) triggers the "open" - IE, the prospect still likely isn't interested but keeps scrolling past your email. Good news I suppose, it hasn't been deleted.

SaaSam

Politicker

Account Executive

Did not know that. Thanks!

cw95

Politicker

Sales Development Lead

Have a look at Pixels within emails, quite an annoying problem!

CuriousFox

WR Officer

🦊

I would reach out to another contact.

LordOfWar

Tycoon

Blow it up

This is exactly why I stopped using those trackers, I was getting too granular with the open/forward/click metrics rather than just picking up the damn phone and seeing what's up with my buyers.

Open rates and forwards won't tell you if you're in the running or not, if there are unanswered questions or concerns, or if you need to rephrase your value prop.

CameFortheChips

Good Citizen

Senior Sales Director

Could have been forwarded to someone else who opened it, its could be the companies spam filter opening it up. It could just be that she is sweeping her inbox and opens it thinking its important and them quickly realises its another damn sales email, closes it and puts her phone on silent in anticipation of your impending call.

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

SaaSam

Your words're tellin me no. But email tracking, email tracking is tellin me yesss!

20 comments

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