The literal first demo I set with my current employer was with this account, and we got a relatively hard "no" from the decision maker because we took the wrong angle for their specific circumstance. I...

NAG THE BLADY PEOPLE FOR WEEKS ON END, THEY'LL CRACK. THEY NEED THAT CRACK. But it was a sweet deal. Universities are tough cookies and obviously won't be willing to flash money for new tech to service...

This took several months of work to close. Good to get the deal done despite changing executive leadership in the account. Great opportunity for expansion in the future. One big lesson for me was build...