Anyone doing sales for a marketing or advertising agency?

I'm curious, is your company getting hit by the economic downturn? What's everyone experiencing? We had a sh*t October, November, good December, now January (normally our best month) is not looking so hot...

๐Ÿท Advertising
๐Ÿ•ถ Trends
๐ŸŒ stateof sales 2023
8
GingerBarbarian
Opinionated
2
Lead Sales
I did about a year ago that specialized in advertising for real estate agents. I was working there through the pandemic and saw a significant contraction.

I dont have any silver bullet advice other than lead with empathy. These business owners are scared, and showing them you understand that is probably the only thing you can really do
Diablo
Politicker
0
Sr. AE
some of the decisions are getting delayed so I am sure economy downturn is playing some role here
TennisandSales
Politicker
0
Head Of Sales
for me, its been un effected for the most part.
tinychihuahua
Valued Contributor
0
SAE (Senior Account Executive)
Iโ€™m in the same boat! I work at an agency. October was solid, but Nov, Dec and now Jan has been slow.
mancvb
Opinionated
0
Enterprise AE
We made some adjustments to our offering and how weโ€™re pricing to offset some of what we are seeing.

Scrapped out a decent December and weโ€™re looking good for January surprisingly. I doubt weโ€™d be where we are at without the adjustments we made though.
CuriousFox
WR Officer
0
๐ŸฆŠ
I am not, and I have not.