Email Missteps

Question

It's bound to happen every now and then. A typo of someones name, grammatical error, or misunderstanding of information. How about emailing a lead and using the wrong organization. I get it, "Why didn't you double check before hitting send blah blah blah." Fuck it, i'm just a person chasing commission doing probably too many things at once. My question is a best recovery email from this misstep. To be fair, their acronym doesn't even match the name of the company. Nevertheless, still goofed it. Help me suck a little less

Accepted Answer

I don't acknowledge it unless it was particularly weird or inappropriate. I almost signed an email with "Best Retards" once, would have definitely addressed that. But if I called someone Mike instead of Mark, I'd just make sure to use the correct name next time and let it sit. Any prospect who gets offended over a typo or wrong name isn't someone that's going to collaboratively work with you anyway.

Answer

Just fix it on the next email

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Humor then move on.

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We are all human and I've been called the wrong name in email before by others. One lady I worked with, her name was Adina and I emailed her from my phone one time, autocorrect changed her name to Asian and I hit the dreaded send button. Noticed it 5 minutes later, pre-emptively emailed her and she laughed it off and said it happens daily.

Answer

Happens to everyone!   I’ll apologize if it’s a big error, but usually, people aren’t totally caught up in it.

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I’ve made a joke out of it. Usually involves beavers and munching.

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Happens to everybody.  I once did a mail merge with First Name as everyone first name.  Gulp.  Still got some sales from that merge.  I followed up with I am a dope apology email.

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Committed the sales mortal sin - left the {personalization} token in. Immediately followed it up with "Well I guess this apology is my personalized message to you!"

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Typos aren't an issue.

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I make light of it, and make sure they know I am not always an idiot.

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If they responded to tell you "you suck", I'd jump on it to apologize with something humorous and then give the a strong value proposition to suck on:

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No joke I used to work for…a company…that had the “public management” division. My assistant sent out an email to 300 members of 150 + countries’ offices of the ministers of finance about “pubic management.” I died for her because most of the countries didn’t use English and therefore translated the email and the typo was completely lost.
A proof is always worth it with every email. Critical on mass emails.

Answer

I accidentally used the wrong name in my greeting. Had my mind still set on the previous guy I spoke to and so instead of a "Howdy Brian" I put "Howdy Nathan" so not even close enough that I could play it off as a similar name. I owned up to it and sent a follow up explaining that my dumbass was still stuck on a conversation I had previous to reaching out to him.

The guy responded, thought my calling myself a dumbass was funny, have a call set with him in 2 days.

LostinSaaS

Email Missteps

Email Response style

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