I've had this come up in a couple of different interviews, usually early on in the process with a manager or director and struggle with it. It hasn't typically prevented me from moving on in the process but I know I can improve on how it's answered. Usually the response is something along the lines of knowing the competitive landscape, finding out which companies to target in my territory, reading their milestones and highlights, finding at least 3 people to call to take a multithreaded approach, etc, etc. But to me that sounds like a prospecting plan and not how to run my business, not to mention it's not particularly granular and detailed.
What response do you find works best for you?
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