The deal technically closed in May, but we had a long testing and integration process. Took a lot of convincing to move them from a cost per install model to our standard cost per impression model. Hand holding the 3rd party marketing guy that had no experience in anything other than pure performance marketing, weekly hour long calls, hundreds of emails back and forth.
The campaign was spending maybe $100 a day, but once NFL season kicked off, we saw volume and performance sky rocket. Took me from 50% to 100% to goal in Q3 and will get me to 100% in Q4 with just this deal alone.
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