This deal involved me collaborating with an SDR by carefully sifting through a dead op report to give her the best opportunities to call. Sure enough, the companys CEO answered and explained how they are having significant adoption issues with NetSuite on their CRM side. What really brought this deal to fruition is the multi threaded relationships that I built. From the champion in the D.Marketing, to the Sales Manager, Director of IT, Executive VP, Account Managers etc. I was able to address each of their concerns to have them talking internally about their painpoints and aligning to a common goal. I think a lot of Salespeople forget that while we can bring out the painpoints in our customers, different stakeholders within the company see priorities differently. This internal dialogue allowed me to stack and rank their priorities so we know what needs to be immediately solved now. This avoided a lot of uncessary evaluations kept us on track. We closed a small CRM license ramp deal, and a Marketing Automation deal, with a middleware connector to integrate to NetSuite.
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