Armageddon closed a deal for $120k to the IT department

This deal was a battle of a PoV.. We had a long 3 way bake off where we emerged as a clear favorite and received the tech win. Our competition tried to undercut us in the 11th hour and nearly stole the deal. But strong champion development won out. I wrangled my Champion on a call to discuss and created a lot of FUD in his mind about going with a inferior product to save some upfront cost, when the long term cost they were providing was unknown. He went back to leadership to fight for us and 5 days later we had a signed contract.