K
K

KB_FarmerType

Strategic Sales

Opinionated
Valued Contributor
Member
+3

Gartner Conference worth 4K?

Just wanted to get feedback from people who use conferences as a way to get in the door.
just saw Gartner 'a CFO conference is at 4K price point. do you go to these ? do you send the reps to such things ? 

Wouod you ever pay for such things ? or is it always company sponsored at that price point ?

any insights will be helpful 




🏙 Corporate Experiences
👫 LEAD GEN
🐾 Outbound
10

12 comments

Sort by:
Pachacuti
Politicker
4
They call me Daddy, Sales Daddy
Really depends on how good you are at working a conference. If you add up the cost to fly to 4-5 different meetings, $4k makes sense. And if you can more, the ROI just gets better. If you can’t, than it’s a waste of time and money.
jefe
Arsonist
0
🍁
This is the right way of looking at it.
But your company should 100% be footing the bill.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
If I go to conferences, it’s always company sponsored and paid for. They’re valuable if you do the legwork up front to set up the meetings you can, and know who else you’d like to track down. Find partners who are sponsoring events/dinners around the event, attend, and network the heck out of the time you have.
CuriousFox
WR Officer
2
🦊
My company can pay for it if they want me there. Otherwise it's a no from me dawg.
braintank
Politicker
2
Enterprise Account Executive
Based on my experience in cybersecurity Gartner puts on really good events. $4k is on the cheap side for them (most security are $30-40k).
However, that's too much moneys to pay for it yourself.
GDO
Politicker
1
BDM
Depends on your prep and how good you are at conferences.
sinbadthesailor
Personal Narrative
1
AE (Account Executive)
I think I’m reading your question differently than the rest of the field.

I look at it as if you’re asking; is there value simply in attending as opposed to being a sponsor?

This really means; will I book meetings that convert into sales just by networking?

I personally wouldn’t spend the 4K,(although everyone knows 4K AUD is like $600 in real money), I’d save the money and network in the lobby and nearby bars.

You could also see if any existing prospects are going and invite them to drinks or something in the periphery of the conference itself.
KB_FarmerType
Opinionated
0
Strategic Sales
Yes, paying for individual to attend and if you are self-employed, is it worth the money , because mostly the pricing is set with corporate payers in mind (kinda)

And oh my god AUD is really beaten up
sinbadthesailor
Personal Narrative
0
AE (Account Executive)
Okay, makes sense.

For sure, thanks for the clarification.

A self employed person could probably justify the spend, but I wouldn’t personally do it unless conferences were a part of an existing sales/marketing strategy.
sinbadthesailor
Personal Narrative
0
AE (Account Executive)
Also, the exchange rate is way worse than I actually thought it was.
Justatitle
Big Shot
1
Account Executive
Words directly from 2 former gartner AE's I have personal relationships with "They're a bunch of liars and filled with empty promises" So I lean towards a no...
SonnyVaccaro
Good Citizen
0
Growth Lead
If your prospects at either exhibiting or attending in large numbers (north of 30 potential) then it’s worth it. If it’s only handful and you are worried you won’t meet with them, no way.

Related posts

20
Members only
Deal Story
SirCloseAlot23 closed AV & Conferencing Project for $105k to the OAG, G. Holdings departments
Project consists of Conferencing System in Multipurpose Room with Large Flat panel, wireless network for the space, and an outdoor audio sytem to cover the large open area with blanketed audio for even...
Say congrats!
Ca
Ma
ha
+26
17
Deal Story
SirCloseAlot23 closed Residential Client for $2.8k to the Surveillance department
Client was looking to add cameras to their project, No wiring capabilities. Was able to go wireless and get the visibility of exactly where they are looking for. Integrated it into the rest of their ...
Say congrats!
Ca
Ma
Si
+18
16
Deal Story
SirCloseAlot23 closed Residential Client #2 for $2.2k to the Surveillance department
Client needed a quick doorbell and camera system as their house is located on a path with alot of joggers. Was able to add 2 cameras and the doorbell to his system. All viewed via the app and TV. Cl...
Say congrats!
Ca
Ma
su
+15
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.