Rosie profile picture
Rosie profile picture

Rosie

Sales Director

Catalyst
Opinionated
Valued Contributor
+4

Logo and privacy

Customer got annoyed because I sent them a presentation that has their logo on it. Presentation was not shared with anyone else. And we never displayed their logo anywhere.


I responded with same response. I think now they are ok but did they have a point?

🧢 Sales Management
12

24 comments

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LordOfWar
Tycoon
4
Blow it up
I think it shows a personalization of the presentation that I would appreciate. Some may find it a little forward depending on the state of the relationship, but no way should they be upset.

When I used to do presentations to foreign militaries we would use their flag (along with ours) as a sign of cooperation and end with a slide saying "Thank you for your attention" in their local language. It was always a hit.
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
Glad you were able to smooth it over, but seriously? Those are publicly available, and many companies deliberately make all their approved graphics available externally so that they're used properly.

If you used it to personalize a presentation for them, there's no harm.

Where it can cause issues is if you have a customer who either has not agreed to allow you to use their logo as you discuss current customers, or they have specifically disallowed the use, and you use it anyway. Assuming that is not the case here, and it was literally used to personalize the presentation - then your customer is very sensitive!
Rosie
Catalyst
0
Sales Director
Sounds more like sensitive
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
It did to me too.

I now kind of wonder what happened to them before this that would lead to this reaction to you. Sounds like something bad happened.
Rosie
Catalyst
1
Sales Director
Indeed
Rallier
Politicker
3
SDR Manager and Consultant
No. Your customer is weird.
Rosie
Catalyst
0
Sales Director
I bet
TennisandSales
Politicker
2
Head Of Sales
umm no. thats a REAL sensitive person there. normally a sign that they have had a bad experience in the past with that.
Rosie
Catalyst
0
Sales Director
yeap
Kosta_Konfucius
Politicker
2
Sales Rep
I have heard that before, some dont like it on the procurement side if its in the NSA
Rosie
Catalyst
0
Sales Director
makes sense
SoccerandSales
Big Shot
1
Account Executive
Super weird, if you can copy paste a logo from a website to “customize” their demo/presentation you should
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
We use customer logos in our presentations to them all the time. It shows we’ve personalized the presentation to them and for their needs. Never an issue.

You obviously just hit that one person who was looking for a reason to get their panties in a bunch over something/nothing.
Rosie
Catalyst
1
Sales Director
Good advice. Thanks
CuriousFox
WR Officer
1
🦊
What a dumbass. You took the time to personalize work for them. I hate people.
Rosie
Catalyst
0
Sales Director
yes, 😅
Rosie
Catalyst
0
Sales Director
I took extra time because it was difficult to find the actual logo for 2022 😂
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
That is a normal and common practice I thought?
Rosie
Catalyst
0
Sales Director
Not really... I mean, the document was sent to them only...
jefe
Arsonist
1
🍁
That's a weird thing to object to...
Rosie
Catalyst
0
Sales Director
yeah
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
They absolutely didn’t have a point !
Logos are available on a simple Google Search. On their website. On their email signatures sometimes.
What even.
Rosie
Catalyst
0
Sales Director
Glad to hear it´s them not me. Honestly doubted myself for a minute
Rosie
Catalyst
0
Sales Director
Great to know that they are the off ones not me. My hunch says they may have had a bad experience before...
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