NOT SELLING IS BETTER THAN SELLING

We all know the importance of sales and how important they are, however, today when I was training a new sales team of a company they arrived very excited and among my examples I assign them the mission of selling me a classic Coca-Cola (the one with sugar).

The type of client changes through exercise advances, almost at the end I tell a boy that unfortunately I am diabetic and I do not want that Coca-Cola, the boy tells me that I would have no problem consuming it and I in a maliciously way and surprised I told him that I thought the Coca-Cola that diabetics could drink was Coca-Cola Zero and he told me "no, this one does not have sugar either". I immediately stopped the exercise and took the opportunity to indicate to my students and future sales colleagues this:

Selling is important to all of you, it will bring you money and a better quality of life, you are dedicated to this and I understand how motivated and impatient you are to sell, BUT this should never beat you when it comes to making prudent decisions. In this case it is even stronger, because if he were not an example and I buy it from you depending on my level of diabetes you could kill me. In the same way this also happens in not so tragic areas, selling just for selling, normally does not bring a resident and constant client and much less good relations with the client, it is preferable to avoid the sale, advise him honestly and if you know a product or service that best suits the need indicated, offer it! If u don´t know or dont have the service or the product just tell to your client that "unfortunately I have nothing to cover that need" If u do it,

you will win a loyal customer, perhaps not from that product, but possibly from another, your opinion and advice will gain strength and you will have the confidence of the customer, which will be a resounding advantage when making another sale. That is why, in my humble opinion, retention and customer service are two very powerful pillars in sales, two pillars that if developed correctly will make you a better salesperson and will retain almost 100% of your customers.

What does the war room think? LET ME KNOW YOUR THOUGHTS!