Another conference win, this one with a new logo. I've been trying to break into this geographic region for the better part of two years, as we've only had one client in the entire county (of 32 possible accounts). This account marks our 3rd. Hoping this can start to make some other dominoes fall now that we've got some established social proof.
Met the decision maker at a round table discussion. His seat neighbor happened to be the one other account we had at the time in this county, and so I nonchalantly started asking that client about how the implementation process has been going and she was thrilled. Made the transition to asking him if he'd be interested in seeing what we do for his neighbor very pain free.
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