USM Briefing

Wassup Savages,

So I managed to read the Ultimate Sales Machine book I told you about last post.

https://bravado.co/war-room/posts/usm

And based on @Kosta_Konfucius advice to write a post about it, I thought it would be nice to share some brief about what I read in the following points:

First Step: To create your "Dream 100" list for the companies or people who you're willing to be your customers.

Second Step: Pick up the gifts you're going to send em, they just need to be unforgettable and not expensive.

Third Step: Create your "Dream 100" letter, this letter should be short, vague and designed solely to get the prospect to answer the phone when you call.

Fourth Step: Create your "Dream 100" calendar.

Plan on sending something to those prospects at least once per month ideally once every two weeks.

Fifth Step: Do your phone follow-up with your "Dream 100". The purpose of this call is to book an in-person meeting or a webinar to discuss your product with the prospect.

Finally: Present your story to the prospect, just make sure to focus on a story that touches on their pain points, and how your product or service can solve them.

Hope this helps,