COO + President titles, closed lost boomerang from this exact week last year. One of the largest beverage (beer specifically) distributors on the east coast where we will be replacing a 15 year relationship with our largest competitor. Biggest obstacles were re-formatting the ROI for some new wrinkles they had added in over the past year + playing nice to get past the bad taste the COO had in his mouth from the prior rep pushing christmas week cliff of expiring discounts in the prior cycle last year.
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