senator profile picture
senator profile picture

senator

Director of Sales and Marketing

Catalyst
Good Citizen
Fire Starter
+1

Bold, italics, underline, caps lock?

I'm creating some cadences for a client who seems hell bent on using these formats for emphasis. I could maybe go for very occasional bold or italics, but hate underlined text (looks like a link) and caps lock (looks like yelling).

I don't write like that in emails to people I know, so it always looks like spam to me.

Am I wrong here? Have you savages had luck with stuff like this? 


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detectivegibbles
Politicker
5
Sales Director
If they want it done their way, why don't they do it themselves?

Maybe I'm missing something but if they're hiring you as the expert, they should be listening to your recommendations.

Could you give two options...One to their preference and one on your recommendation backed up by social proof/data/etc?
senator
Catalyst
1
Director of Sales and Marketing
My thoughts exactly.

After a little more digging, i think the problem is that one of the sales leaders gives way much control to this weasel of a VA, and that guy is trying to horn in on my work.

I’m having a hard time finding studies about this stuff because it’s so obvious. I’ve worked with dozens of sales teams and have never seen anything like it.
detectivegibbles
Politicker
2
Sales Director
I’d try and pull any “before/after” copy you have from previous clients (without getting in trouble obviously).

Last thing you want to do is spin wheels and do good work to be told “yeah we’re not doing that”.

Keep us posted!
punishedlad
Tycoon
3
Business Development Team Lead
Is the pay good? If they're unwilling to give you creative freedom, it might be time to fire them as a client!
detectivegibbles
Politicker
1
Sales Director
Love firing clients.

Double your price. If you lose half your clients, you just freed up 50% more time.
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
The only time I use Caps lock is to emphasize “NO” or “NOT” so there is no confusion. And only then to someone who I think might not get it if I don’t.

I don’t have an issue with the occasional bold to emphasize. In fact that can be helpful. I view underlines as a call to action.
TennisandSales
Politicker
0
Head Of Sales
nah you are spot on!

if i got an email with all that extra stuff I would immediately think its spam haha
sketchysales
Politicker
0
Sales Manager
if they wont listen to you on it then say well ok but this is on you?
Kosta_Konfucius
Politicker
0
Sales Rep
I had an old manger do this. Different fonts, colors, and size for the text.
This would just be for internal emails too
ChickenWings
Opinionated
0
Tom Callahan's Son
Slapping around a bunch of different formatting can quickly make copy look like a ransom letter.<br><br>Give them the confidence that the emphasis is coming from your argument or language you are using, not the format.

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