PAIN:
Delivery delays in Spain: Impact on CX and sales (bad Instagram comments) - Conversion rate drop by 15%
Focus on:
Digital and CRO
Logistics: Delivery times - Breakage rate
Tool: Content square - Scalapay
The repurchase rate is interesting but blocked by the very low satisfaction due to the delivery time.
To date: 750 orders - Forecast: 10k
Strategy: Optimize BtoC market share to generate incoming BtoB business.
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