Why do prospects ask to talk to references? I'm only going to set up a reference call with a customer who is going to champion our product. It's a waste of time. Convince me otherwise....
"Can I Talk To A Reference?"
1
funcoupons
WR Officer
1
๐
Reference asks are stupid and a pain in my ass.ย
salesnerd
WR Officer
1
Head of Growth
I try to push back against them. If marketing has done its job, I should have plenty of G2 reviews, case studies, and testimonials to point to instead of a reference call.ย
With that said, itโs always nice to have a half dozen clutch clients in your back pocket when push comes to shove.ย
With that said, itโs always nice to have a half dozen clutch clients in your back pocket when push comes to shove.ย
CadenceCombat
Tycoon
1
Account Executive
I leave this as the last part of the process if itโs an absolute requirement for the prospect to move forward.
CoolBreeze
Opinionated
0
Enterprise Account Executive
Agreed... it is a waste of time statement, until you are much closer to the end of the sales cycle.ย
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5
What do yโall savages think about this opening for cold calls?
24%
Works
51%
Not sure, gotta give it a shot
26%
Now way this works
89 people voted
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4 comments