I'm in Chris Orlob's P Club, taking their multi-threading class. I'm looking to hear from other SaaS slingers how they multi-thread.

A bit about me: I sell mostly to midsize companies (250-1,000 employees). We sell a tool that's mostly owned by marketing but sometimes sales adds their input and then of course we always have some other departments get involved during procurement (IT, finance, etc.). Our sales cycle is ~45 days and the average deal size is $6K so we're having between 1-3 meetings with them.

The single technique that I've had the most success with so far is getting single threaded with everyone. Trying to follow-up after a call with each person that was there, make sure they as an individual are not going to be a blocker, get them any resources they need. This has been great.

The one that's giving me mixed results so far is multi threading with Executives. I've had directors tell me which VP or which CXO is going to be the approver so then I send that executive a note, tell them I will keep them looped in, etc. I've gotten explicitly positive feedback for doing this, I've also explicitly had my wrist slapped for going over my champion's head. Most of the time the exec opens the email and never responds so no real data on if it impacted the deal at all.

The one technique that's honestly the most confusing and unintuitive to me is multi-threading with end users. I don't get it. The end users have no power in most deals. They likely have no insight. Why would I do this? For example, if a Gong AE were to contact me, and be like "Hey your company is looking at us. Wanted to loop you in" I would find that so strange and it'd negatively impact my view of them. I'm clearly not involved in this decision. Nothing my higher-ups said or anything on my LinkedIn would indicate that I'm involved in this decision.

How do you multi-thread? What works? What doesn't work? Please share some context on your segment, average deal size, etc.

"Value based followup"

How do you multi-thread in your job?