Direct Sales from personal cold prospecting based on a decent conversation starter:
HR Executive changing companies > reaching out to connect > asking about their 6month-1year agenda to bring aboard with their new position. People love talking about themselves and what great things they want to do, after you show some relevant social proof and keep soft CTAs.
Suggested booking a placeholder call 1 month from the time discussed, to ensure I'm not interfering with his onboarding and him getting to know the new organization.
Closely qualified competitors, their budget, their threshold for not involving procurement and Legal - and I struck while the iron was hot.
23 days selling cycle since first meeting. Huge chunk off my quota. I'll take it any day.
44 comments