This well known truck rental and brokerage company moves at a "glacially fast" pace (in their own words). I brought some of their key players to a conference last year and had a great convo and thought I'd be able to get so much deeper and wider into their account (AM shit). Here we are a year later and we FINALLY get them to realize there is value in our product while they develop their own tools internally (LOL the people I talk to know it's never happening, but their execs don't). This deal in particular I had proposals out for 1.5 months and out of the blue last week my champion sent me the signed deal with as much surprise it happened this fast as I was. Tool should lead to more transactional MRR and get us stickier and prove worth to outsource their tech stack to my org instead of self building.
I've got to start putting my wins up more on this, it feels good :D
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