So a little context. I recently moved job and country and im just figuring out a whole new sales culture. I work for a company who manufactures product and then sells the product via retail outlets and wholesalers in the main. Typically we are one of a couple options that a showroom would have in the same category. We have a strong product offering and a industry leading service level which when someone commits to us they tend to ask why they didn't sooner.
However getting a new distributor on board can be challenging, generally because they are either satisfied with what they already have, they are scared of change or just simply dont want to put the effort in in onboarding a new brand when "things are working rn".
So, the real question here is, I am working on a region in the US and have a very key potential client who is interested in taking on our stuff but the GM who I met with wants to get feedback from some of his sales team. A few weeks have elapsed since I last heard from him and I am wondering how best to follow up. I don't want to push him for a quick answer as I am conscious he still may be undecided and just hasn't had the time to work on it and I'm worried if i push him he will make a snap decision and say no.
Ideally I want to get a second meeting with him maybe before hes even decided in the new year but im unsure about the best way to snag him on this.
Do any of you savages have some good advice on how to softly push this person along? I have sent a video message, a personal Christmas card is on its way and of course ive tried calling him plenty of times.
TLDR: How do I follow up someone without scaring them into making a snap negative decision when theres other options on the table.
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