dncsv

SD manager

Sales Dev Best practices in ANZ (Australia, New Zealand)?

I have a new client that we're bringing on to help them launch their ToFu for the AUS and NZ markets. It's SaaS. My expertise is in NorAM markets. Any key differences I need to be aware of as we launch?

tofu usually looks like, targeted web ads, landing page, email/linkedin candence, cold calls.

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E_Money

Big Shot

💰

I worked for a company that was acquired by an Australian company and this is something that I remember (copy from Google but whatever, I didn't want to type it all out):

Perhaps the biggest cultural difference between the two nations is ‘tall poppy syndrome’. In the USA, standing out and making oneself heard is important. In Australia, what is seen as attention-seeking behavior is quickly shot down. This is partly a throwback to the British roots of many Australians, but it affects the way individuals present themselves – and the way they judge others.Understanding this culture is important when selling to Australians or Americans. Australians may use humor and come across as self-deprecating. Americans value showmanship and a convincing sell, which Australians may regard with skepticism. Both cultures, though, value a professional and slick presentation.

dncsv

OG Sales Savage

SD manager

I made a mistake by posting this in the middle of the night for those timezones

E_Money

Big Shot

💰

lol true

ABCvs

Valued Contributor

VP of Growth

Use a lot of swear words and don’t forget to end every piece of content with “THROW ANOTHA SHRIMP ON THE BARBI”

CuriousFox

WR Officer

🦊

Yeesh dude I'm sorry I have no experience here.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Get used to them calling you “mate” all the time.

Justatitle

Big Shot

Account Executive

Ask them if they’d like a “shrimp on the Barbie…” I’ll see myself out

ClutchDeluxe

Valued Contributor

asking people for money

As a Kiwi, living in Australia, selling to Americans, I got you fam.

We swear a lot, but don’t say the c word at work unless you work at a pub on the Gold Coast or down a mine.

We def see you guys as “hyper American” sometimes and confidence can come off as arrogance very easily. But we do actually love you as long as you aren’t wearing a maga hat (sorry not sorry)

We sometimes get a chip on our shoulder about being small and far away (kiwis esp) and love talking about our fancy American clients/vendors.

Nearly everyone is obsessed with sport, esp the guys, but none of your weirdo football or baseball games.

Decision makers are nearly 50/50 men/women, and it’s really diverse.

There literally are spiders everywhere in Aus so people are scared of NOTHING. DO YOUR WORST! Kiwis are literally the sweetest, they make Canadians seem tough.

dncsv

OG Sales Savage

SD manager

Thanks! Any thoughts on sales dev practices, ie.: Cold calls, emails, etc.

ClutchDeluxe

Valued Contributor

asking people for money

Pretty much the same - but take the z’s out of your copy. ANZ use British English not American.
If you get a call or meeting, look up their location ahead of time and be able to ask a question or give a local comment. Great for building rapport from overseas.
Australia is actually massive (same land mass as USA) but nearly everyone lives in Sydney or Melbourne. Kiwis are sick of talking about Lord of the Rings 😂

ClutchDeluxe

Valued Contributor

asking people for money

Also the cost of living in NZ is high so they will likely be more price sensitive that Australia

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