One of my former customers moved to a new company which I had been trying to get into for years... I saw the job update on LI and offered to take him out to lunch to celebrate his new role and to discuss his goals within UCT's finance department as the new Director of Financial Operations.
I found out they had a long-term contract with my competition coming up. Secured demos, got the right people involved and worked out a sweet deal to close out the end of the year.
Awesome reminder of the importance of champions / former customers and following them wherever they go!!
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