War Room Wins

Love the new war room wins add on- what about the losses though? I feel there is a lot same if not more learnings from the losses than the wins.

My team lost a $200k deal yesterday.

Problem was my rep was over assuming that the product fit their needs. Listened to hot buttons said by prospect but kept going on his path vs the customers. I did attempt to save the deal but we were too far gone at that point. Listen to your customer, what is in it for them. It is fine to research, strategize and have a close plan. BUT if the prospect shows you a pain point and an open wound, open that shit up, pour some lemon and salt in it and expose that shit. There is a new path now, go down it.