ScotchNonsense

Director of Partnerships

What are you using for email capture / lead magnet?

We're adding the function "email-capture to view to sales deck" to our sales deck software, and we're doing research on what others tools sales reps are using.

What tools are you using for email capture to access your deck? - like lead magnet on your sales material.

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poweredbycaffeine

WR Lieutenant

☕️

A landing page with a form? Seems like a standard way to enable what you’re doing and marketing is ACTUALLY good at this.

ScotchNonsense

Contributor

Director of Partnerships

We want to see if anyone is doing it on the sales side as well - capturing leads with live links to the deck - not landing page - then lead magnet deck - then sales engages.

Agreed, it's a super effective Marketing tactic, we're just trying to understand if sales teams ever do this

braintank

Politicker

Enterprise Account Executive

So I gotta fill out a form on your website to click through a PDF of your deck?

ScotchNonsense

Contributor

Director of Partnerships

We're thinking more like "provide email to access" for outbound use cases. Not driving to a landing page at all.

Essentially, turning all .pdf's into sending microsites, and then necessitating an email to access the deck.

Say you send a deck in a community, on a forum, or someone shares your material on social - tracking from send to landing page to lead email capture is tougher. We're thinking a unique-link, someone shares it out, email capture to access - you know the exact origin point of the lead.

TL:DR Making any sales deck a microsite with lead capture

braintank

Politicker

Enterprise Account Executive

Information wants to be free! Also, a sales deck without context or conversation is practically useless. I don't think the juice is worth the squeeze.

ScotchNonsense

Contributor

Director of Partnerships

Noted. Adding that to the tallies.

CuriousFox

WR Officer

🦊

Are you in marketing?

ScotchNonsense

Contributor

Director of Partnerships

Formerly, yes. Now in an inbound sales role for sales software. So, I'm trying to understand if some of the tactics from marketing transfer to sales teams - if I'm completely missing the mark, or if anyone else is doing something similar

RealPatrickBateman

Politicker

🔪Amateur Butcher🔪

No.

ScotchNonsense

Contributor

Director of Partnerships

Nothing at all. Noted. May I ask why? Is it a lack of value prop? Or your process doesn't necessitate it?

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.