FranchiseSalesQB

Franchise Sales QB

Your Competitor Saved $2.5 Million

So, I've been asking about subject lines lately because I feel very strongly about the fact that you can be offering the greatest thing since....... but if the subject line doesn't make your contact care enough to open then it pointless. I'm in the software/IT asset management space and when an organization gets audited and they're out of compliance, they could get a bill for millions, SERIOUSLY! That being said I'd like to get my fellow savages feedback on this subline,

(), Your Competitor Saved $2.5 Million

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

24 comments

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CuriousFox

WR Officer

🦊

I'd open this 💯

detectivegibbles

Politicker

Sales Director

Is the email going to the decision maker?

Or are you still trying to get the correct point of contact?

I think that's step one.

If you HAVE NOT identified who the correct person is, I am typically using the following:

Subject: Contact?
Body: Hi (Name),

Are you still the best contact regarding software/IT asset management projects at (company name)?

Thanks,
SpaceJoe

Best case - they respond with a YES or "no, that would be this person"

Worst case - they don't respond like every other cold email you've ever sent.

Happy hunting!

FranchiseSalesQB

Politicker

Franchise Sales QB

For the most part it's a DM and oddly enough that is exactly what one of my emails look like, weird.

detectivegibbles

Politicker

Sales Director

This has worked very well for me. I'd say over 50% of the time I get a response.

That may vary in industry.

Email is the true A/B test in sales. Create (2) signatures with different verbiage and subject lines.

Send 50 of each to customers, see how many come back from each and go from there.

FranchiseSalesQB

Politicker

Franchise Sales QB

are you saying the subline is, contact? or contact name?

detectivegibbles

Politicker

Sales Director

I literally just put the word "contact" with a ?.

For whatever reason, it gets prospects/customers who I am emailing to respond rather quickly. I think it triggers some part of the brain for them to say "Oh shit, did I miss something? Should I be talking to this person who emailed me? Why are they emailing me? I need to find out."

Sunbunny31

Politicker

Sr Sales Executive 🐰

It works, and I think your explanation gets to the root of the human behavior behind it.

detectivegibbles

Politicker

Sales Director

If you HAVE identified the decision maker, I like the "your competitor line".

I'd guess you have a good open rate with that. Is it enticing enough for a response? What's the body look like?

I think I'm becoming more and more sold by the day on the following email format:

Subject: 15 min chat on (insert date)
Body: Hey (name),

I noticed (personal intro). I'd love to chat with you about how (our product can help you).

Do you have 15 minutes to chat on (insert date)?

Keep trying and testing and then leverage to the masses.

nomdeguerre

Executive

Account executive

This is what everybody is doing. You’re pitching in a prospecting email without knowing anything about the prospect. I would be surprised if it works.

detectivegibbles

Politicker

Sales Director

Care to give an example of a different approach?

nomdeguerre

Executive

Account executive

I did in my comment below.

detectivegibbles

Politicker

Sales Director

Just read it. I think yours was just more micro and totally good as well playing the fear card.

I was broad in my response with a simplistic framework that you can take in a number of directions.

End of the day, a prospect wants to know why the hell you're in their dm's, inbox, phone, etc.

Back to my example....

"Hey customer,

Noticed the (recent press release on X, your linkedin post on Y, etc etc.).

We work with companies like (their company) to avoid losing $$. Here's how we helped (competitor/similar company) with the same issue.

Unreasonable to get 10 minutes to see if we can do the same for you?"

FranchiseSalesQB

Politicker

Franchise Sales QB

thx for the feedback

jefe

Arsonist

🍁

That'd definitely get my attention.

Sunbunny31

Politicker

Sr Sales Executive 🐰

You got my attention for sure. Agree that if you have the DM, that should get their attention.

I also really like the very straightforward email templates below. I've used similar.

SADNESSLieutenant

Politicker

Officer of ♥️

1. Compliance Risks
2. Staying Compliant
3. Compliance Management
4. $2.5 Million

TennisandSales

Politicker

Head Of Sales

would you be putting the actual name of the company? or saying "competitor?"

FranchiseSalesQB

Politicker

Franchise Sales QB

competitor, (NDA of course) 😉

TennisandSales

Politicker

Head Of Sales

ah bummer!

braintank

Politicker

Enterprise Account Executive

Got me to open

ChumpChange

Politicker

Channel Manager

If the audience is correct then this should see some opens. Know if it's enough to garner a meeting with the prospect... that's up for debate. Either way... love that you give them the real deal up front.

Twenty20

Account Executive - MM

Maybe I am way off base here but it’s just too sensational. These people are getting literal avalanches of cold email. It’s like if you got an email in your personal inbox titled “We’re giving away PlayStation 5’s!” - you might open it, but your bullshit meter should be going batshit

Cold emails are way over complicated right now in my opinion. People can decipher marketing copy or sales speak from a mile away.

Your email should be something like:

Subject: Great news on the new offices in California! How many vendors are you chasing down for more licenses? (Nobody gives a shit what the subject line says.. you just have to get past the spam filter.. and this will do it)

Body:

Hi ______,

Saw the press release on Thursday about the new buildings. Great work finding a way to continue expansion despite the climate. Now the small task of building out the infrastructure.. :)

I have a client in the same space that just opened an office in Texas and had a nightmare sitting through sales meetings with vendor reps to get more licenses. We saved them a 3 months of busy work and negotiated 40% discounting across the board. We also took care of compliance for the first year and the project netted a cost savings.

Got a few minutes to see if we can handle your buildout the same way?

Thanks,
SpaceJoe

If anything I would even shorten it so it fits on a cell phone screen. Find a relevant piece of information dictating a company priority, relate it to you in the strongest way possible, ask to talk about it. Don’t try to sell anything and don’t try to be sensational in any way even if it’s 100% honest.. there’s just too much of that going on

nomdeguerre

Executive

Account executive

People buy on fear of loss not hopes of gains. Is there way you can turn it around to something like “you are at risk of losing $xx”? Or maybe “$xx million compliance risk at <company name>”.

I’m not nailing it here, but I hope you get my point.

Then in the e-mail body I write basically tell the detailed story of your other customer and how they thought he/she was protected but you uncovered a risk in the millions of dollars and how you helped him/her eliminate that risk.

ThatNewAE

Big Shot

Account Executive - Mid enterprise

I'd open this, yes. But I'd also really want to believe the information. If it remotely sounds like exaggeration, I wouldn't respond. Clickbait, I'd say otherwise.

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