give your insights or advice for areas to look out for/improve.

I start week 2 by dipping into our CRM for marketing leads. As expected ... it's all shit leads. I spend some time researching and polishing these shit leads to see if I'm able to get some meetings and A/B test my pitch. By Wed, I have a rough idea of who is my ideal personas and what kind of messaging will excite them. Friday is wasted because we have a company-wide training with our key product partner.

My goal for next week is to create a sequence for my outbound campaign. This sequence is a mixture of emails and calls, a total of 13 touches. The goal of this campaign is to get meetings with prospects to meet us and sign up for a free trial of a product that I'm pushing.

Other than creating a sequence, I will look spend more time getting familiar with the product, relevant Gartner reports, alternatives, and common use-cases.

What are your thoughts and what should have been done on week 2 and what should I look to achieve on week 3?

🔎 Prospecting

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