TayTaySells

Senior Account Executive

Connect Rates in Healthcare

Hi Everyone,

I'm at an early stage behavioral health SAAS company, and our connect rates are garbage. We previously used Zoom Info and now use Apollo for sourcing direct lines/ mobile #s and are dialing through Hubspot.

I'm curious if anyone on here has advice? Open to industry wisdom, tech solutions, etc. All ears 😃.

🔎 Prospecting

📞 Cold Calling

✍️ Sales advice

15 comments

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CuriousFox

WR Officer

🦊

OMG YOUR DOG ❤❤❤

oldcloser

Arsonist

💀

I’m here for the dogs. Bad data enrichment? Normal.

TayTaySells

Fire Starter

Senior Account Executive

He is a very good boy!! fair enough- I think we'll look into some CRM data enrichment services to scrub through the junk

jefe

Arsonist

🍁

Beautiful boy. Aussie Shepherd?

TayTaySells

Fire Starter

Senior Account Executive

@jefe he’s a blue Merle border collie! I rehomed him and assumed he was an Aussie as well. He’s a very good, very energetic dog 😂❤️

jefe

Arsonist

🍁

I can imagine. I know a number of border collies, and my boy is half Aussie/half poodle.

oldcloser

Arsonist

💀

So he’s a poossie? Dude

jefe

Arsonist

🍁

They’re currently branded as Aussiedoodles, but imma start a petition

SalesBeast

Politicker

Sales Leader

I sell to healthcare and fintech. Both are pretty hard to get ahold of these days. Most companies are doing layoffs, reducing budgets, and employees are told to minimize spending money. This leads you to people avoiding cold calls and not wanting to jump
On meetings like they use to 2-4 years ago. Selling these days has got a lot harder, especially outbound meeting setting. It’s not just you. The economy is still pretty bad no matter how much the current delusional government tries to spin it.
I think most those companies selling customer numbers and emails are pretty ran through and the numbers they are giving out are hammered pretty hard already.

detectivegibbles

Politicker

Sales Director

Capital equipment sales guy here.

Ya know that whole “it takes 7 touches to get a response thing”?

I’ve found that especially true in healthcare. Every hospital, imaging center, pain management group, etc etc is understaffed and it’s all hands on deck nearly every day.

TayTaySells

Fire Starter

Senior Account Executive

Appreciate that- I used to sell into very different markets where I could just call the owner on their cell, so this is just unfamiliar to me.
Do you have any input on type of cadence to rotate through those? ie: call day 1 leave a voicemail, call again the next day/wait 3 days? Our niche of healthcare is extremely incestuous and tightly connected so there's caution about being spammy/too aggressive. Word spreads so quickly and people buy often on reputation of the company.

detectivegibbles

Politicker

Sales Director

Cadence is probably different for us since you’re selling software where I’m selling capital equipment and service.

For you, I’d probably call 2 times a week trying to get decision maker on phone.

Then schedule meeting.

medhardwaredr

Opinionated

Director of Sales NA

Medical capital equipment NA sales director here with 15 yrs in the biz. Go after IT contacts, sys admins etc… they hold a lot of keys and can be more responsive.
Show up. They will at least give you a name. Hc is a breeze compared to enterprise when you have a good product.

TayTaySells

Fire Starter

Senior Account Executive

Thank you thank you! Definitely haven’t targeted IT as much as we should at this point.

Beans

Big Shot

Enterprise Account Executive

I'm here for the puppy.

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TayTaySells

Connect Rates in Healthcare

15 comments

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