N
N

Ninjastrut

BDE

Fire Starter

What strategies are most effective to book demos for an HR-tech SaaS in 2024?

Hey everyone,


I'm interested in hearing about the strategies fellow sales reps are using to effectively book meetings and demos nowadays. What approaches have yielded the best results for reaching out via LinkedIn and email? While there's no shortage of sales experts sharing their insights online, I'm keen to gather real-world experiences from this community.


While I've had some successes in the past, I'm eager to establish a reliable system or strategy that I can confidently scale up.


A little about the product: it is a pre-employment assessment platform designed to simplify hiring processes..


Looking forward to your input!


🔎 Prospecting
👑 Sales Strategy
☁️ Software Tech
8

17 comments

Sort by:
waterjugsales
Politicker
5
Account Executive @ Funemployed
So you’re a BDR?

Here’s the brutal truth. I too wanted the best way to get demos and meetings as an SDR. The way I got good at it wasn’t talking to people outside my org. It was finding the top performers and just copying what they do. Document it all and then as you get new more effective info you tweak the approach.

You’re asking us to basically blindly just giving you advice and in many cases it will be the same shit you see on LI - the reason these morons have followers is they just regurgitate info they learned from someone else and it likely works.

If you want to pay one of these savages to coach you that’s different and you can get tailored advice. But, the info you’ve probably seen works, it’s about doing the work and tweaking as you figure out what applies and what doesn’t.
waterjugsales
Politicker
3
Account Executive @ Funemployed
To add - I’ve given the same advice in another thread. I’ve been there, when you are new in sales and want to find a system. It takes time, it takes failure, it takes perseverance.

This all may seem like a non answer but there are no silver bullets for success.
Ninjastrut
Fire Starter
1
BDE
That makes sense. Thanks!
Justatitle
Big Shot
5
Account Executive
I can't help but notice you left calling out of forms of outreach and that will be your most effective method to get in front of people.
HR tech is a flooded market and you need to cut through the noise on Linkedin and an inbox
Ninjastrut
Fire Starter
0
BDE
But calling also cannot be relied on solely, right?
I’m thinking of adding calling to my sequence of touchpoints. Would you prefer calling after and email/linkedin message or before? What’s the ideal way to go about this?
Justatitle
Big Shot
1
Account Executive
Craft up an email or LinkedIn message sure, doesn’t matter if you send it before or after simply doing the calls as a touch point will be more effective
coletrain
Politicker
0
Account Executive
Bingo: it's "pick up the phone and start dialing" especially in HR Tech. I've talked to a few and it oozes through unsaid that it's a grind at every level
braintank
Politicker
4
Enterprise Account Executive
Throw bricks through window?
jefe
Arsonist
3
🍁
One of my favourite channels
CuriousFox
WR Officer
2
🦊
bag of flaming poo
Revenue_Rambo
Politicker
2
Director, Revenue Enablement
Change your mindset.

Sounds like your priority is to reach out and book demos. No discovery, no understanding, just give me your time and look at our stuff.

Unless your product turns straw into gold the demo isn’t going to sell it. Switch up your out reach to focus on identifying pain, need for change, shift in priorities, etc. work to identify a gap that your solution may solve for. Ensure it’s a problem that a) is worth solving and b) they want to solve.

THEN do a demo.
jefe
Arsonist
2
🍁
Add to it the fact that there are so many damn pre-employment assessment platforms out there.
Ninjastrut
Fire Starter
1
BDE
Thanks!
HVACexpert
Politicker
1
sales engineer
Are you not reaching out via phone?
Ninjastrut
Fire Starter
1
BDE
Not currently. Are you suggesting cold calling?
SalesBeast
Politicker
0
Sales Leader
Find list of custy of vendors that you know you have better product than it price point and go after them. If one vendor is stronger than your company, then avoid selling against them and trying to setup meetings w those companies customers.
Could just pretend it’s a job interview and get tons of calls set and let the AE deal with it like my last company did, but I wanted to beat down my SDRs..
Beans
Big Shot
0
Enterprise Account Executive
Messaging, personas, right time/right place.

Related posts

4

Tips for cold call introductions *Software Tech Sales*

Discussion
📞
☁️
☑️
6
6

Emerging Tech Sales Strategies

Question
👑
✌️
💴
12
4

Does the SaaS sales method works for Tech Consulting Sales?

Question
👑
☁️
✍️
5
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.