I work for a large media company - basically I sell advertising campaigns (radio and digital) to help companies connect with more ideal customers/clients/patients/etc. as well as help with recruitment as well.

I get this objection a lot - where I meet with a prospect, understand their needs/wants/pains, put together a customized campaign and pitch - and ultimately after following up it's something like "we're just really busy right now / we can't take on any more customers, follow back up in ___."

In some instances I know it's legitimate - where a company doesn't have the ability to take on a greater workload without damaging their reputation and/or doesn't have the staff required to do so. But with this prospect I've talked to him about how we can use the tactics I put together to recruit for any open positions they have to take on more work - but it seems to fall on deaf ears.

Any good recommendations to turn this around and (hopefully) move forward? Good questions to ask that have helped anyone get past similar objections? Or is this guy just a tire kicker?

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