slayallday

Enterprise Account Executive

Personal Narrative

Prediction: Salesloft/Outreach will become obsolete in 2+ years

Come at me with different ideas and contrary opinions, just my two cents. Outreach and SL were built on email automation first, then added in automatic dialing.

Automated outbound emails are completely useless now. I used to see some engagement when I began using sales engagement tools 4 years ago (even then it was low), but now response rates are well below .1% for me. Best bet is multiple personalized emails, but that takes way longer than finding the prospects number and getting a hold of them live.

I predict that the tech stack of the future SDR will include some sort of linkedin automation tool (if we are gonna do automated messaging, linkedin is the best, there's no spam filter, and response rates are higher), on top of a power dialer (nooks/orum), and maybe some new tool that specializes in personalized outreach to prospects.

Only value I'm seeing from my SE tool today is click rates. And I used to live in this tool years ago. Anyone else thinking the same will happen?

🔎 Prospecting

🤓 Sales Tech

12

19 comments

Sort by:

poweredbycaffeine

WR Lieutenant

9

☕️

It’s obsolete today.

oldcloser

Arsonist

1

💀

👆

CuriousFox

WR Officer

4

🦊

😏

oldcloser

Arsonist

2

💀

jefe

Arsonist

2

🍁

.

Justatitle

Big Shot

4

Account Executive

If you use Gong they have already started replacing Outreach for many through the engage portion.

poweredbycaffeine

WR Lieutenant

2

☕️

Get rid of that too

Justatitle

Big Shot

0

Account Executive

don't get me wrong it's garbage.

slayallday

Personal Narrative

1

Enterprise Account Executive

I use Gong but I haven't used this tool from them.

SalesBeast

Politicker

3

Sales Leader

Agree with your predictions. Outbound emails have been so overdone that almost nobody replies to them anymore and many hit spam filters or don’t really get to the recipient. Orum is cool but a lot of the calls being made from that trigger phones to show ‘spam call’ or ‘potential scam’ because you are using a dialer.
Not many people answer phones anymore. Companies are telling employees to respond to sales inquiries because they are cutting budgets firing people to save money. People are just getting too overwhelmed and it’s too much for them making it ineffective for the most part.
Customization and personalization get overlooked as most just get viewed as either an AI email or just another mass email being sent out. Outbound has been rough the last 1.5 yrs. I bet LinkedIn will put some blocked or spam filter sooner than later.

ExtremeVibeChecker44

Arsonist

0

Inside Sales

I don't disagree with anything you've said. But honestly, how the hell are we supposed to talk to people.

slayallday

Personal Narrative

2

Enterprise Account Executive

@SportsSalesGuy @poweredbycaffeine what are tools you think are hot/up & coming?

@medhardwaredr I'm thinking auto-dialers like orum/nooks, in combination with an intent tool like 6sense are going to be replacing the standard toolstack

medhardwaredr

Opinionated

2

Director of Sales NA

Sweet! We are getting 6sense very soon!

ExtremeVibeChecker44

Arsonist

1

Inside Sales

My last company had 6sense and I thought it was a crock of shit. They couldn't really tell us the secret sauce about why a certain prospect / company was scoring high. Maybe you'll have better luck.

SportsSalesGuy

Tycoon

2

Enterprise Account Executive

Auto dialers don’t work. They burn ppl out. And the automated phone calls. Nobody wants to talk to a robot. 6sense works decently but still gotta do your due diligence and research on the people in the intent. And make the messaging relevant but simple and short.

The more sales tools that come out I’ve noticed the more the cyberwalls get built higher and stronger for us to have an even harder time to contact people.

And with remote work. Good luck getting someone to pickup the phone. They certainly won’t pickup a weird number from an auto dialer with burnt out guy who’s 100 no connects in a row that day and even worse if there’s a robot on the end of the line.

medhardwaredr

Opinionated

1

Director of Sales NA

I’m curious what will be the next valuable tool. Any thoughts?

SportsSalesGuy

Tycoon

1

Enterprise Account Executive

All already are obsolete. Gong, Salesloft, Outreach, etc. all are trash now.

DungeonsNDemos

Big Shot

1

Rolling 20's all day

I’m here for this hot take, and I agree it seems like every day the automated sequences just have worse results

SgtAE

WR Officer

0

AE

Email infrastructure tools are on the rise right now like mailforge.
Automated domain creation and email creation.
Want to send 1k emails per day, auto creates 20 domains, and 15 emails for your company, keeps your main domain safe and uses burner domains.
People are just sending at scale these days, using AI to overcome spam filters too as emails get spun via AI.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

© 2024 Bravado Inc. All rights reserved.

Privacy Policy Legal and Privacy Center Sales Jobs

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.